Lenexa City Center BrandingRole: Logo design, signage design, branding
One of the major developments in Lenexa, KS is known as the Lenexa City Center, and is a mixed-use region at the heart of the city. In an effort to help marketing communications, city staff decided that a logo and sub-brand should be explored to help establish the development and its identity.
This logo needed to be flexible enough to be included on physical landmarks, as well as partnered with the collateral of commercial developers. I designed horizontal and vertical variations that could be split into wordmarks and icons, and used interchangeably. The sections could also be highlighted with location-based colors to help illustrate each district in theme and wayfinding.